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Sylvia Heiden continues a four generation family tradition of working in the diamond and jewelry industry. She was born and raised in Antwerp, Belgium - the diamond capital of the world. Her keen eye for quality diamonds began to develop with her first “job” at age four – picking up loose diamonds from the floor of her father’s office. At age 16 she was awarded an internship at Rosyblue, one of the largest diamond consortiums in Europe. As and undergraduate she studied Finance with additional coursework in Design taken at the prestigious Fashion Institute of Technology in New York City. She began designing jewelry, first for herself, and then upon request when she was given a collection of loose stones from South America. As more of her friends began to ask her to design jewelry for them it became clear that her skills and careful eye were in great demand. With the successful launch of Briati in 2006 Sylvia presented her first collection of diamond jewelry to upscale childrens’ and womens’ boutiques. The Briati collection, first with diamonds and now with pearls and gold has been well received in New York City.
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